Curvy Cougars Street has become so popular is that it challenges the standard appeal standards that have been troubled women for centuries. Historically, women have been expected to be thin, youthful, and submissive, and those who do not fit this mold have been marginalized and stigmatized. Curvy Cougars Street challenges these stereotypes by celebrating women who are confident, curvy, and older, and who are not terrified to assert their own power and sexuality. This movement is a form of body positivity and self-love, encouraging women to embrace their special appeal and to turn down the societal pressures to satisfy a narrow standard of appearance.